A huge success for the first Swiss Wine Week in London

As the world's leading wine market, London hosted the first Swiss Wine Week UK from 14 to 22 November 2024. The week included a series of Swiss wine tastings and masterclasses for wine lovers and professionals. In total, the events were attended by around 300 invited guests.

Swiss Wine Promotion developed and organised the week of Swiss wine events in partnership with:

• The Swiss Embassy in London

• The Institute of Masters of Wine

• The Wine and Spirit Education Trust

• Decanter

• Hedonism Wines

• The Sampler

• 67 Pall Mall

• Switzerland Tourism

• Simon Hardy, founder of Fitting Wines

The Swiss Wine Week programme showcased the country's Alpine terroir, rare indigenous grape varieties and accomplished winemakers, who are responsible for the particular diversity of Swiss wines.

The Swiss Wine Connection Masterclass received very positive feedback from participants. ‘A really impressive selection of wines and I learned a lot. I'm definitely excited to follow the development of Swiss wines,’ said Janet Z. Wang, wine expert at the Channel 4 Sunday Brunch.

A media tour of the prestigious London wine club 67 Pall Mall was also well received. ‘It was a pleasure to discover the diversity and uniqueness of Swiss wines and meet the producers behind them. The tasting was both informative and entertaining,’ said Kat Lee, Senior Wine Specialist.

The following Swiss winemakers were represented at the first Swiss Wine Week in the UK:

Wallis

• Domaine Jean-René Germanier

• Les Celliers de Vétroz

• Histoire d’Enfer

• Domaine des Muses

• Le Vin de l’A

Waadt

• Charles Rolaz, Hammel – Terre de Vins

• Domaine Henri Cruchon

• Domaine Blaise Duboux

• Schenk Family

German-speaking Switzerland

• Weingut Pircher

• Wehrli Weinbau

• Weingut Roman Hermann

Ticino

• Kopp von der Crone Visini

• Gialdi Vini

Participating importers

• Sui Wine Imports

• Alpine Wines

• Best of Wines

The hospitality industry supported Swiss Wine Week in the UK by promoting Swiss quality wines in renowned restaurants (including Claude Bosi at Bibendum, The Fat Duck, Morston Hall and Cherwell Boathouse). Furthermore, wine merchants took advantage of Swiss Wine Week to showcase their Swiss wine selection.

After this extremely successful première, all the signs point to Swiss Wine Promotion returning to London for a second edition in November 2025.